The National Highway Traffic Safety Administration and the Ad Council have joined forces to produce a new public service announcement campaign addressing the dangers of underage drinking and driving. Arkansas residents may have already seen the ads, which cast drinking and driving as "the ultimate party foul," on websites and through various social media platforms as well as on television and billboards.
The "Ultimate Party Foul" campaign emphasizes the long-term and potentially devastating effects of the choice to drink and drive. Filmed on an iPhone, the ads show a number of embarrassing situations resulting from drunkenness, but point out that drinking and driving can lead to much more than an embarrassment. Making use of social media avenues such as Instagram and Tumblr, the campaign also offers teens tools like the "excuse generator" for coping in situations in which they may be tempted to drive under the influence. While this is first time the NHTSA and the Ad Council have targeted underage drivers, they have previously experienced success with other anti-drinking and driving campaigns, such as those which produced such iconic slogans as "Friends Don't Let Friends Drive Drunk" and "Buzzed Driving is Drunk Driving."
Motor vehicle accidents continue to be the leading cause of death among teenagers, and while the minimum age for drinking is 21 in all 50 states, statistics show that teens continue to choose to drink and drive. Nearly one-quarter of teen drivers involved in fatal car accidents test positive for alcohol in their systems, according to data compiled by the NHTSA.
Victims of motor vehicle crashes involving alcohol, regardless of the age of the driver, understand the resulting devastation. A personal injury attorney can often assist those who have been harmed in an accident caused by an impaired driver to seek compensation for the damages that have been incurred.